In today’s world we often believe that Baby Boomers are technology challenged. Due to the fact that new hi-tech gadgets often super seed anything they had when they grew up. Unlike Millennials growing up with phones and the age of social media.

Reality could not be further from the truth! Baby Boomers aged 59 to 77 are currently the fastest group of online shoppers, are active on social media and even creating their own content!

That is what our guests learned at this exclusive Tech Intelligence Dinner. Providing a key opportunity to discover untapped potential within all generations, how to utilize their experience & purchasing power for their brand.
Hosted at the exquisite Bayerischer Hof in Munich, guests were treated with a champagne reception to start. Allowing them to get the conversational creative juices flowing, to then be sat down for dinner in the Atelier.

Guests were able to hear from speakers on various topics throughout the event, such as; Inclusive Design – Showing new strategies to create seamless digital customer experiences that appeal to a variety of audiences and how it increases engagement across all users to generate sustainable success.

But this event, secured the top spot for being the longest running, guests had such great conversations we had to push dinner back to 8.15pm, as they were hungry to know more from the hosts with several questions.

On top of this, they left the event feeling nourished with such excellent information the networking continued well into the evening finishing at just before Midnight!

“Excellent and open atmosphere, great composition of the group”

– BSH Home Appliances

“Very informative, great atmosphere”

– Siemens

“Thank you very much for the invitation and the exchange!”

– Estée Lauder

“Great exchange and networking”

– Amundi