Pulitzer Amsterdam

Set across 25 restored canal houses dating back to the 17th and 18th centuries, the Pulitzer Amsterdam embodies four centuries of Dutch heritage. This five-star property blends traditional craftsmanship with modern design, offering intimate rooms, inner gardens, versatile event spaces, an award-winning bar, and a restaurant focused on simple yet refined cuisine. Nestled among Amsterdam’s most iconic canals, it provides a uniquely elegant setting for meaningful conversations.

Overview

This exclusive roundtable brought together enterprise leaders for a forward-looking discussion on how Agentic Automation is transforming the way work gets done. Moving beyond traditional automation, organizations are increasingly leveraging intelligent software agents capable of reasoning, learning, and acting autonomously to drive real business outcomes.

Rather than a presentation-led format, the session was designed as an open, peer-level dialogue—encouraging candid insights, real-world experiences, and strategic debate on what’s working today and what lies ahead.

Key Discussion Themes & Takeaways

From Task Automation to Outcome Orchestration – Leaders explored the shift from automating discrete tasks to deploying agentic systems that manage end-to-end outcomes—enhancing speed, resilience, and enterprise-wide value creation.

Redesigning Roles, Not Replacing Them – A strong consensus emerged around augmentation over replacement. Agentic Automation is enabling smarter decision-making, accelerating innovation, and allowing teams to focus on higher-value strategic work.

Governance, Guardrails, and Getting Started – Attendees shared best practices on responsible AI adoption, governance frameworks, and identifying high-impact entry points for implementing agentic systems within complex organizations.

Closing Reflection

With senior executives from some of the Netherlands’ leading companies in attendance, the evening sparked thoughtful, in-depth discussion and meaningful knowledge exchange. Set against the backdrop of the Pulitzer Amsterdam, it was a highly engaging and insightful exploration of how Agentic Automation is shaping the enterprise of tomorrow.

“Interesting discussion, well facilitated, good group / participation”

– Ayvens

“Good location, food, content, and small enough to have a decent indepth conversation”

– Alliander

“Great variety of participants and well curated and organized evening”

– Aon

“Great evening with a nice and diverse group op people, which made it engaging and interesting due to different view points”

– CBRE

“Overall a valuable event, with interesting discussions & perspectives. Not so much giving conclusive directions, but giving opportunity to develop new thoughts and insights in the fast changing world (of AI)”

– Getinge