


- VENUE | The Savoy Hotel
- LOCATION | London, United Kingdom
- DATE | February 2023
- EVENT | Tech Intelligence Dinner
- TOPIC | Retail & eCommerce, expanding your horizons to reach new consumers
- CLIENT & SPONSORS | SCAYLE

Guest Speaker

Tarek Müller | Co-Founder & Co-CEO of ABOUT YOU
Tarek Müller is co-founder, shareholder and board member at ABOUT YOU, one of the fastest growing eCommerce companies and largest fashion and lifestyle platforms in Europe. Which was valued at almost four billion euros in June 2021 with its listing on the Frankfurt stock exchange.
The Event
In an ever-changing business like online retail, executives need to continuously stay up-to-date on the newest trends and identify the industry’s next challenges and opportunities. That’s exactly what this executive dinner event offered. A chance to connect with and learn from leading retail business executives and eCommerce experts.
Taking place in the beautiful private Gondoliers Room, with its painted decorative panels, delightful murals of eighteenth-century Venetian life, silvered mirrors, and gilded mirrored sconces. It offered the perfect combination of elegance and charm with its understated grandeur.
It was an opportunity to network in a laid-back atmosphere and enjoy a luxurious meal at the majestic Savoy Hotel. Providing the opportunity to expand their expertise and hear from Tarek Müller of ABOUT YOU.
As times are changing fast, so does the complexity of online shops. If you want to grow quickly in eCommerce and react flexibly to new trends, you will face even greater challenges when depending on traditional store software. More and more customers want a shopping experience that combines the online and offline worlds. The commerce industry is therefore focusing on an omnichannel customer experience.
To meet this demand, brands must integrate modern and flexible eCommerce technologies into their IT infrastructure. With our headless, API driven front end core you can implement changes without touching the back end. Less time spent fixing your shop system means more efficiency for your employees.
With further global expansion the next big challenge for their international eCommerce businesses. We shared a number of best practise tips to assist in making it easier.
The event was a platform to demonstrate how SCAYLE could reduce the complexity of their business by taking care of the technology, operations and online marketing. Providing insight into how they could scale their business with innovative technology and become a forerunner of modern eCommerce.
Guests benefited from attending by –
- Receiving input about how to boost their D2C eCommerce business
- Learning about key indicators on how and when to internationalise
- Understanding the importance of localising their customer experience
- Got to know ABOUT YOU and how they managed their eCommerce internationalisation
- Benefiting from SCAYLEs extensive experience with over 100 use cases
- Organisations who registered – AMAN / Aspinal of London / Boohoo / Brompton Bicycles / Crew Clothing / Deckers Brands / Johnstons of Elgin / Joseph / Lumene / Manolo Blahnik / Mondottica Group / N Peal London / Radley London / Kraft Heinz Company and Victoria Beckham
- Job Roles included – Global Director of Retail Operations / Heads of Operations / Senior Global Ecommerce Trading Director / Head of IT / VP eCommerce / Retail MD / Head of E-Commerce Technical Operations / Commercial Director / COO / CEO / Head of Retails / Senior eCommerce Head / Digital Director

“Good conversation, interesting opportunity”
– Ann Summers

“Great presentation in a friendly environment with some great content”
– Crew Clothing