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USA | How to lead contact center transformation with real ROI

  • VENUE | The Rosewood Mansion on Turtle Creek
  • LOCATION | Dallas, United States
  • DATE | September 2024
  • TOPIC | How to lead contact center transformation with real ROI

How do we navigate the thin ice of failed Generative AI implementations and over-hyped promises?

That’s exactly what we explored yesterday, in an exclusive evening at the opulent Rosewood Mansion on Turtle Creek in Dallas.

Senior executives from AT&T, Concentra, and Louis Vuitton gathered for a candid discussion on successfully implementing Gen AI, avoiding common pitfalls, and unlocking real value.

With real-world case studies and expert insights, this event provided attendees with the roadmap they need to lead contact centre transformations and ensure their AI initiatives drive measurable success.

The Rosewood Mansion on Turtle Creek is one of Dallas’ most iconic luxury hotels, known for its rich history, refined ambiance, and world-class hospitality. Originally a private estate built in the 1920s, the property was transformed into a five-star hotel while preserving its European-inspired architecture and sophisticated charm.

The location is also the first-ever Rosewood hotel, marking the beginning of the prestigious Rosewood Hotels & Resorts brand.

Set against the luxurious backdrop of one of this historic venue, guests were treated to a champagne reception followed by an indulgent three-course dinner.

Guests then enjoyed an illuminating roundtable discussion where industry experts shared practical, actionable insights drawn from real-life customer use cases, including:

  • Hear real world cases where industry leaders are achieving measurable success with 
    Gen AI. 
  • Discover how to assess AI technologies for accuracy, security, and reliability. 
  • Understand the performance of LLM models in contact centre-specific conversations. 
  • Gain insights into measuring ROI through improved FCR, reduced ACW, and higher CSAT. 
  • Identify the key business systems to integrate first for maximum impact. 


This evening was more than just a dinner—it was an opportunity for high-level networking and learning in an intimate, luxurious setting. Our attendees with invaluable insights on how to implement AI strategically, avoid common pitfalls, and achieve real ROI.

  • Organistaions attending included – AT&T / Baylor Scott & White Health / Cantex / CEMEX / Citizens / City National Bank / Concentra / Dell Technologies / Elevance Health / Exeter Finance / KidZania / Louis Vuitton / Pete & Gerry’s Organics and Stryker amongst others
  • Job Roles included – Director Digital and Customer Care / VP Enterprise Contact Center / VP of IT / CIOs / Director – Internal Control CX / SVP Customer Experience / SVP AI and Innovation / Director – Customer Experience / CTOs / IT Director / Chief Customer Officer / SVP Technology Delivery / Director of Client Experience / Director – Consumer Experience (CX) Strategy

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